+ Honesty: We believe in being truthful and transparent in all our dealings.

+ Fairness: We treat everyone with respect and fairness, regardless of their position or background.

+ Promise-keeping: We keep our promises and commitments.

+ Customer focus: We put the needs of our customers first and foremost.

+ Customer satisfaction: We strive to exceed customer expectations.

+ Customer responsiveness: We are responsive to customer feedback and needs.

+People-centered: We believe that our people are our greatest asset.

+ Meritocracy: We value people based on their skills and abilities.

+ Respect: We treat everyone with respect and dignity.

+ Potential development: We help our people.